CryptoChicks
Brand identity
illustration
web design
CryptoChicks is a non-for-profit organization committed to educating women about blockchain, cryptocurrency, and other emerging technologies.
CryptoChicks is a non-for-profit organization committed to educating women about blockchain, cryptocurrency, and other emerging technologies.
Crafting a brand, especially a tech brand catered to women, demands a delicate touch. In these design situations, it's important to strike a balance, steering clear of an overly feminine aesthetic.
Our goal is to create an overall brand that exudes chicness. Embracing darker tones helps us maintain that sophisticated vibe, while strategically incorporating pops of pink throughout our content to add a touch of femininity.
