Brand identity
web design

CryptoChicks is a non-for-profit organization committed to educating women about blockchain, cryptocurrency, and other emerging technologies.

The Process

Crafting a brand, especially a tech brand catered to women, demands a delicate touch. In these design situations, it's important to strike a balance, steering clear of an overly feminine aesthetic.

Our goal is to create an overall brand that exudes chicness. Embracing darker tones helps us maintain that sophisticated vibe, while strategically incorporating pops of pink throughout our content to add a touch of femininity.